.2Performant, a Romanian technology and also associate advertising remedies business, revealed on Monday, September 9, at the Bucharest Stock Market, that it aims to acquire the Profitshare affiliate networks in Romania as well as Bulgaria from Conversion Advertising. Simultaneously, Dante International, the owner of eMAG, are going to become a shareholder in 2Performant.On September 6, 2Performant’s Panel of Directors concluded a preliminary contract to acquire the Profitshare.ro and also Profitshare.bg associate networks owned by Sale Advertising And Marketing S.R.L. as well as Conversion Marketing EOOD.
The deal describes the principles of the transaction and is not legitimately binding, conforming to the business push presented by Economedia.The procedure includes the transfer of the Profitshare business lines from Conversion Marketing S.R.L. and Conversion Marketing EOOD (as dealers) to 2Performant (as the purchaser). Dante International S.A.
(large number shareholder of Sale Advertising S.R.L.) are going to belong to business move arrangement as a guarantor.” As soon as the Profitshare transaction is actually accomplished, we will definitely broaden our existing ability and transform our client profile in both Romania and Bulgaria. Our company still have a couple of necessary actions to accomplish, however I am confident that the staffs involved in the deal on both edges are going to take care of to accomplish all of them efficiently. We will definitely declare our post-acquisition plans after completing the investment according to the last arrangement,” said Dorin Boerescu, CEO as well as Co-Founder of 2Performant Network.The deal price is RON 4.3 thousand, and will be actually paid out 55% in cash and also forty five% in 2Performant shares with a financing increase..” 2Performant is actually a younger and powerful provider with values that sound along with our company.
Our company assume that, after the transaction is settled, the Profitshare service combined along with 2Performant is going to provide higher worth to its clients,” stated Tudor Manea, General Manager of Dante International SA.2Performant likewise notes that numerous steps continue to be to complete and complete the purchase, including the prosperous conclusion of the as a result of diligence study by 2Performant.Profitshare was actually released in 2012 and presently has a profile of 250 affiliate plans (consisting of the eMAG group) in Romania and Bulgaria.radu@romania-insider.com.( Photo source: the company).